Update Avenue
0 0
0

Privacy Policy

Effective date: July 18, 2026
Last updated: July 18, 2026

Update Avenue is operated by Update Avenues LLC, a limited liability company registered in the State of New Mexico, United States.

This Privacy Policy explains how Update Avenues LLC, trading as Update Avenue, collects, uses, stores, protects, and discloses personal information when you access or use:

  • The Update Avenue mobile application;
  • The Update Avenue website;
  • Our WordPress and WooCommerce online store;
  • Our checkout, delivery, customer-support, and account services; and
  • Any other service that links to this Privacy Policy.

In this Privacy Policy, “Update Avenue,” “we,” “us,” and “our” refer to Update Avenues LLC. “You” and “your” refer to anyone who accesses or uses our services.

By using Update Avenue, you acknowledge that you have read and understood this Privacy Policy.

  1. Who We Are

Update Avenue is an online and retail shopping business that allows customers to browse products, create accounts, place orders, make payments, receive deliveries, save products, submit product ratings and reviews, and contact customer support.

Our business information is:

Legal business name: Update Avenues LLC
Trading name: Update Avenue
Registered address: 1209 Mountain Road Pl NE, Suite R, Albuquerque, New Mexico 87110, United States
Website: https://updateavenues.com
Email: support@updateavenues.com
Telephone: +1 575-300-2916

Update Avenues LLC is generally the business or data controller responsible for deciding why and how personal information is processed through the Update Avenue app, website, and related services.

  1. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through the Update Avenue app, website, online store, customer-support services, communications, and related business operations.

This Privacy Policy does not apply to independent third-party websites, applications, payment services, delivery services, or social-media platforms that may have their own privacy policies.

When you use a third-party service through Update Avenue, that provider may independently collect and process your information under its own privacy terms.

  1. Information We Collect

The information we collect depends on how you use Update Avenue and which features you access.

3.1 Account and profile information

When you register, sign in, or manage an Update Avenue account, we may collect:

  • Your first and last name;
  • Email address;
  • Telephone number;
  • Username or customer account identifier;
  • Password;
  • Profile photograph, where provided;
  • Saved billing and delivery addresses;
  • Account preferences;
  • Wishlist or saved-product information;
  • Shopping-cart information;
  • Account creation date;
  • Login and authentication records; and
  • Communications associated with your account.

Passwords should be stored using secure authentication and password-hashing methods. We do not intend to store passwords in readable plain-text form.

3.2 Order and purchase information

When you place or attempt to place an order, we may collect:

  • Products viewed, selected, or purchased;
  • Product quantities and variations;
  • Shopping-cart contents;
  • Order number;
  • Order date and time;
  • Purchase price;
  • Taxes, delivery fees, discounts, and total amount;
  • Currency used;
  • Billing address;
  • Delivery address;
  • Recipient name;
  • Recipient telephone number;
  • Delivery instructions;
  • Order status;
  • Tracking and fulfilment details;
  • Return or exchange requests;
  • Refund information;
  • Cancellation details;
  • Complaints and disputes;
  • Transaction references; and
  • Communications relating to your purchase.

We use this information to process, fulfil, deliver, support, refund, and maintain records of your orders.

3.3 Payment information

Payments may be processed by third-party payment processors, financial institutions, card networks, banks, mobile-payment providers, or other payment-service providers.

Depending on the payment method selected, the payment provider may collect:

  • Cardholder name;
  • Payment-card number;
  • Card expiration date;
  • Card security code;
  • Billing address;
  • Bank-account information;
  • Payment authentication information;
  • Transaction details;
  • Device information;
  • Internet Protocol address;
  • Fraud-prevention information; and
  • Other information necessary to authorise or complete a payment.

Update Avenue may receive limited payment-related information, including:

  • Payment status;
  • Transaction reference;
  • Payment provider;
  • Amount paid;
  • Currency;
  • Date and time of payment;
  • Limited card information, such as card type or the last four digits;
  • Refund status; and
  • Fraud or risk indicators.

Update Avenue does not intend to store complete payment-card numbers or card security codes on its own systems.

Payment providers process personal information under their own privacy policies, security practices, and legal obligations.

3.4 Product ratings, reviews, and customer content

When you submit a product review, rating, question, comment, photograph, video, or other content, we may collect:

  • Your name or selected display name;
  • Star rating;
  • Written review;
  • Photographs or videos uploaded with the review;
  • Product reviewed;
  • Review submission date;
  • Order or purchase verification information;
  • Your account identifier;
  • Device or network information used to prevent spam or fraudulent reviews; and
  • Your communication with us about the review.

Products, prices, inventory, ratings, and reviews shown in the Update Avenue app may be retrieved from, submitted to, stored in, or synchronised with our WordPress and WooCommerce store.

Reviews and ratings may be visible publicly to other users. Do not include passwords, payment information, government identification numbers, private addresses, confidential information, or other sensitive information in a public review.

We may moderate, reject, remove, restrict, or edit the display of content that is fraudulent, abusive, unlawful, misleading, irrelevant, offensive, or in violation of our terms.

3.5 Delivery and fulfilment information

To arrange and complete delivery, we may collect and use:

  • Customer or recipient name;
  • Delivery address;
  • Telephone number;
  • Email address;
  • Delivery instructions;
  • Order contents;
  • Delivery status;
  • Courier or tracking information;
  • Proof of delivery;
  • Signature, where required; and
  • Communications with the delivery provider.

This information may be shared with couriers, fulfilment providers, warehouses, suppliers, or delivery partners only as reasonably necessary to complete the order.

3.6 Customer-support information

When you contact us through email, telephone, WhatsApp, social media, the app, the website, or another customer-support channel, we may collect:

  • Your name;
  • Contact information;
  • Account information;
  • Order number;
  • The contents of your message;
  • Call or communication records;
  • Screenshots;
  • Photographs;
  • Videos;
  • Receipts;
  • Proof of payment;
  • Delivery evidence;
  • Return or refund information;
  • Complaint details; and
  • Information needed to investigate and resolve your request.

3.7 Device and technical information

When you use the Update Avenue app or website, we or our service providers may automatically collect:

  • Device type;
  • Device model;
  • Operating system;
  • Browser type;
  • App version;
  • Internet Protocol address;
  • Mobile network or internet-service provider;
  • Device or app identifiers;
  • Language setting;
  • Time-zone setting;
  • Screen resolution;
  • Login date and time;
  • Session information;
  • Pages or screens viewed;
  • Products searched for or viewed;
  • Buttons and features used;
  • Referral source;
  • Crash reports;
  • Error logs;
  • Performance information;
  • Security events;
  • Diagnostic information; and
  • Fraud-prevention signals.

We use this information to operate the service, maintain security, identify technical problems, prevent abuse, and improve the app and website.

3.8 Location and address information

We may use the delivery address you manually provide to:

  • Determine delivery eligibility;
  • Calculate delivery fees;
  • Select fulfilment options;
  • Estimate delivery times;
  • Prevent fraud; and
  • Complete your order.

If an app feature requests access to your device’s approximate or precise location, the app will request permission through your device.

We will only access device location when:

  • A location-based feature requires it;
  • You grant the necessary permission; and
  • The access is consistent with the purpose explained to you.

You may disable location access through your device settings. Some location-based features may not work after permission is disabled.

3.9 Camera, photographs, and files

The app may request access to your camera, photographs, or files when you choose to:

  • Upload a profile photograph;
  • Add images or videos to a product review;
  • Upload evidence for a damaged or incorrect product;
  • Attach evidence to a refund, return, or support request;
  • Upload a receipt or document; or
  • Use another feature that requires selected content.

We intend to access only the content you select, create, or authorise for the relevant feature.

You can control camera, photo, and file permissions through your device settings.

3.10 Notification information

With your permission, we may send push notifications relating to:

  • Order confirmations;
  • Payment confirmations;
  • Delivery updates;
  • Refund updates;
  • Return or exchange information;
  • Account and security alerts;
  • Customer-support messages;
  • Abandoned shopping carts;
  • Price changes;
  • Product availability;
  • New products;
  • Discounts;
  • Promotions; and
  • Important service announcements.

You may disable push notifications through your device settings.

Disabling promotional notifications will not prevent us from sending essential communications relating to an order, account security, payment, refund, or service request.

3.11 Marketing and communication information

When you subscribe to promotional communications or engage with our marketing, we may collect:

  • Your email address;
  • Telephone number;
  • Marketing preferences;
  • Whether a message was delivered or opened;
  • Whether you clicked a link;
  • Products or offers viewed;
  • Subscription and unsubscribe records; and
  • Information about the campaign that referred you to us.

3.12 Information from cookies and similar technologies

Our website and web-based services may use:

  • Cookies;
  • Local storage;
  • Software development kits;
  • Pixels;
  • Tags;
  • Session technologies; and
  • Similar tracking or storage technologies.

These technologies may help us:

  • Keep you signed in;
  • Remember your shopping cart;
  • Remember preferences;
  • Support checkout;
  • Maintain security;
  • Prevent fraud;
  • Measure performance;
  • Understand website use; and
  • Evaluate marketing activity.

3.13 Information received from third parties

We may receive personal information from:

  • WooCommerce;
  • WordPress;
  • Hosting and cloud-service providers;
  • Payment processors;
  • Banks and financial institutions;
  • Delivery and logistics providers;
  • Analytics providers;
  • Crash-reporting providers;
  • Authentication providers;
  • Email, SMS, and notification providers;
  • Customer-support providers;
  • Marketing or advertising providers;
  • Security and fraud-prevention providers;
  • Social-media platforms; and
  • Suppliers or fulfilment partners.

The information received will depend on the services provided and the permissions granted.

  1. How We Use Personal Information

We may use personal information to:

  1. Create and maintain your Update Avenue account;
  2. Verify your identity and authenticate account access;
  3. Allow you to sign in and manage your profile;
  4. Display products, prices, inventory, ratings, and reviews;
  5. Maintain your shopping cart and wishlist;
  6. Process and fulfil orders;
  7. Confirm and verify payments;
  8. Provide order confirmations and receipts;
  9. Arrange shipping and delivery;
  10. Track orders;
  11. Process returns, exchanges, cancellations, and refunds;
  12. Handle payment disputes or chargebacks;
  13. Provide customer support;
  14. Respond to complaints and enquiries;
  15. Communicate with you about orders or your account;
  16. Send security and fraud alerts;
  17. Detect and prevent fraudulent or unauthorised transactions;
  18. Prevent account abuse, spam, and fake reviews;
  19. Maintain and improve app and website security;
  20. Troubleshoot crashes and technical problems;
  21. Analyse app and website performance;
  22. Understand how customers use our services;
  23. Improve products, features, navigation, and customer experience;
  24. Personalise product recommendations and content;
  25. Send promotional communications where permitted;
  26. Measure the effectiveness of advertising and marketing;
  27. Maintain financial, tax, accounting, and business records;
  28. Protect our legal rights and property;
  29. Enforce our terms, policies, and agreements;
  30. Investigate suspected misconduct or illegal activity;
  31. Comply with applicable laws, legal processes, and government requests;
  32. Establish, exercise, or defend legal claims; and
  33. Carry out another purpose disclosed to you when the information is collected.

We will not use personal information for a materially different purpose without providing appropriate notice and obtaining consent where required.

  1. Legal Grounds for Processing

Depending on your location and applicable law, we may process personal information based on one or more of the following grounds:

5.1 Performance of a contract

Processing may be necessary to provide products or services you requested, including:

  • Creating your account;
  • Processing your order;
  • Accepting or confirming payment;
  • Delivering products;
  • Providing customer support; and
  • Processing returns or refunds.

5.2 Consent

We may rely on your consent for activities such as:

  • Optional marketing communications;
  • Push notifications;
  • Device location access;
  • Camera or photo access;
  • Optional cookies;
  • Advertising tracking; and
  • Other permission-based features.

You may withdraw consent at any time through the relevant device settings, app settings, unsubscribe option, or by contacting us.

Withdrawal does not affect processing that occurred lawfully before consent was withdrawn.

5.3 Legitimate business interests

We may process information for legitimate business purposes such as:

  • Operating and improving Update Avenue;
  • Securing accounts and transactions;
  • Preventing fraud;
  • Understanding customer use;
  • Maintaining business records;
  • Providing customer service;
  • Personalising services;
  • Promoting our products responsibly; and
  • Protecting our business and users.

Where applicable, we consider whether these interests are outweighed by your privacy rights.

5.4 Legal obligations

We may process or retain information to comply with:

  • Tax laws;
  • Accounting requirements;
  • Consumer-protection requirements;
  • Court orders;
  • Lawful government requests;
  • Fraud-prevention obligations;
  • Payment and financial-record obligations; and
  • Other applicable federal, state, local, or international laws.

5.5 Protection of rights and safety

We may process information where reasonably necessary to:

  • Protect customers;
  • Protect our staff or service providers;
  • Prevent physical or financial harm;
  • Investigate illegal activity;
  • Protect property;
  • Maintain service security; or
  • Establish, exercise, or defend legal claims.

  1. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients when reasonably necessary.

6.1 WordPress, WooCommerce, hosting, and infrastructure providers

Our app may connect to our WordPress and WooCommerce store for:

  • Product information;
  • Prices;
  • Inventory;
  • Customer accounts;
  • Shopping carts;
  • Orders;
  • Product reviews; and
  • Other store functions.

Information may also be processed by website hosts, cloud providers, database providers, content-delivery networks, backup services, and other infrastructure providers.

6.2 Payment providers

We may disclose order and payment-related information to:

  • Payment processors;
  • Banks;
  • Card networks;
  • Financial institutions;
  • Mobile-payment providers;
  • Fraud-prevention providers; and
  • Other organisations involved in completing or securing a transaction.

6.3 Delivery and fulfilment providers

We may disclose the information necessary to deliver an order to:

  • Couriers;
  • Delivery drivers;
  • Warehouses;
  • Suppliers;
  • Fulfilment providers; and
  • Shipping companies.

This may include your name, telephone number, delivery address, order information, and delivery instructions.

6.4 Technology providers

We may use service providers for:

  • Authentication;
  • Data hosting;
  • Database management;
  • Cloud storage;
  • Customer support;
  • Email delivery;
  • SMS delivery;
  • Push notifications;
  • Analytics;
  • Crash reporting;
  • App performance;
  • Fraud prevention;
  • Cybersecurity;
  • Backups; and
  • Business administration.

These providers may only process information for authorised services and subject to their agreements and legal responsibilities.

6.5 Analytics and advertising providers

We may disclose limited device, usage, or marketing information to analytics or advertising providers to understand app use, measure campaigns, and promote Update Avenue.

Where this activity is considered a “sale,” “sharing,” or targeted advertising under applicable state privacy law, eligible users may have the right to opt out.

6.6 Professional advisers

We may disclose information to:

  • Attorneys;
  • Accountants;
  • Auditors;
  • Insurers;
  • Tax advisers;
  • Consultants; and
  • Other professional advisers.

Such disclosure will be limited to information reasonably necessary for the professional service.

6.7 Government authorities and legal recipients

We may disclose information where we reasonably believe it is necessary to:

  • Comply with applicable law;
  • Respond to a subpoena, court order, warrant, or legal process;
  • Respond to a lawful government request;
  • Cooperate with law enforcement;
  • Investigate fraud or illegal activity;
  • Protect the rights or safety of Update Avenue, our users, or others;
  • Enforce our agreements; or
  • Establish, exercise, or defend legal claims.

6.8 Business transactions

If Update Avenues LLC is involved in a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or transfer of part or all of the business, personal information may be disclosed to parties involved in the proposed or completed transaction.

Any recipient will be expected to handle personal information consistently with applicable law.

6.9 At your direction

We may disclose information when:

  • You request the disclosure;
  • You authorise us to share it;
  • You connect a third-party service; or
  • You provide consent.

  1. Sale and Sharing of Personal Information

Update Avenue does not sell personal information to third parties for monetary payment.

However, certain uses of analytics, advertising, cookies, software development kits, or marketing technologies may be treated as a “sale,” “sharing,” or targeted advertising under some United States state privacy laws, even where no money is exchanged.

Where applicable, eligible users may request to opt out of:

  • The sale of personal information;
  • The sharing of personal information for cross-context behavioural advertising; or
  • Processing for targeted advertising.

Requests may be submitted by emailing support@updateavenues.com with the subject line:

Do Not Sell or Share My Personal Information

You should include enough information for us to identify and process your request.

We do not knowingly sell or share the personal information of children for targeted advertising.

  1. Advertising and Tracking

We may use advertising or measurement technologies to:

  • Understand how customers find Update Avenue;
  • Measure advertisements;
  • Prevent repeated or irrelevant advertising;
  • Promote products;
  • Understand campaign performance; and
  • Improve marketing decisions.

Some technologies may collect:

  • Device identifiers;
  • Advertising identifiers;
  • Internet Protocol address;
  • App activity;
  • Product views;
  • Interaction information; and
  • Referral or campaign information.

Where required, we will request permission before using information to track activity across apps, websites, or services owned by other companies.

You may limit tracking through:

  • Your iPhone or iPad privacy settings;
  • Your Android advertising settings;
  • Browser cookie controls;
  • An opt-out mechanism provided on our website; or
  • A request sent to support@updateavenues.com.

Apple requires developers to disclose the data collected by their apps and whether the data is linked to users or used for tracking. Google Play similarly requires developers to accurately complete the Data Safety section. These disclosures must include data handled by third-party software development kits integrated into the app.

  1. Cookies and Similar Technologies

The Update Avenue website may use necessary, functional, analytics, and advertising cookies.

9.1 Necessary cookies

These may be required to:

  • Keep the website secure;
  • Maintain your login session;
  • Store shopping-cart items;
  • Process checkout;
  • Prevent fraud; and
  • Provide requested services.

9.2 Functional cookies

These may remember:

  • Language;
  • Region;
  • Login preferences;
  • Display settings; and
  • Other selections.

9.3 Analytics cookies

These may help us understand:

  • Website traffic;
  • Pages viewed;
  • Product interest;
  • Navigation;
  • Errors; and
  • Service performance.

9.4 Advertising cookies

Where used and legally permitted, these may help:

  • Measure marketing campaigns;
  • Show relevant promotions;
  • Limit repeated advertisements; and
  • Understand marketing referrals.

You may manage cookies through your browser or any cookie-preference tool we provide.

Disabling necessary cookies may cause parts of the website, account, cart, or checkout to stop functioning properly.

  1. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The retention period depends on:

  • The type of information;
  • The purpose for which it was collected;
  • Whether your account remains active;
  • Whether an order or dispute is ongoing;
  • Legal, tax, accounting, and regulatory requirements;
  • Fraud and security risks;
  • Warranty and refund periods;
  • Chargeback periods; and
  • Whether the information can be deleted, anonymised, or aggregated.

We may retain:

  • Account information while your account remains active;
  • Order and transaction records for the period required by tax, accounting, consumer-protection, or legal obligations;
  • Support records while a complaint, warranty, refund, or dispute remains open;
  • Security logs for a reasonable period to prevent fraud and investigate incidents;
  • Marketing preferences to respect unsubscribe or opt-out requests; and
  • Legal records where needed to establish, exercise, or defend claims.

When information is no longer needed, we will take reasonable measures to delete it, anonymise it, or securely isolate it.

Deleting the Update Avenue app from your device does not automatically delete your account or information stored on our servers.

  1. Data Security

We use reasonable administrative, technical, and organisational measures designed to protect personal information against:

  • Unauthorised access;
  • Loss;
  • Theft;
  • Misuse;
  • Alteration;
  • Improper disclosure;
  • Destruction; and
  • Fraudulent use.

Depending on the system and information involved, these measures may include:

  • Encryption during transmission;
  • Secure authentication;
  • Password hashing;
  • Access controls;
  • Role-based permissions;
  • Secure hosting;
  • Firewalls;
  • Security monitoring;
  • Backups;
  • Logging;
  • Software updates;
  • Limited staff access; and
  • Contractual safeguards for service providers.

The Federal Trade Commission advises app developers and businesses to use reasonable security practices and to be transparent and accurate about their data practices.

No mobile application, internet transmission, payment system, or data-storage system is completely secure. We cannot guarantee absolute security.

You are responsible for:

  • Choosing a strong password;
  • Protecting your login details;
  • Signing out of shared devices;
  • Keeping your device secure; and
  • Notifying us promptly if you suspect unauthorised account access.

To report a suspected security issue, contact support@updateavenues.com.

  1. International Data Transfers

Update Avenues LLC is based in the United States, but customers and service providers may be located in other countries.

Your personal information may be transferred to, stored in, or processed in the United States or another country where:

  • We operate;
  • Our service providers operate;
  • Our hosting infrastructure is located;
  • Payment providers operate; or
  • Delivery or fulfilment services are provided.

Privacy laws in those countries may differ from the laws in your country.

Where required by applicable law, we will use appropriate safeguards for international transfers, which may include:

  • Contractual protections;
  • Approved transfer mechanisms;
  • Transfers to recognised adequate jurisdictions;
  • Consent where appropriate; or
  • Another lawful transfer basis.

  1. Your Privacy Rights

Depending on where you live and which laws apply to Update Avenues LLC, you may have the right to:

  • Know whether we process personal information about you;
  • Request access to your personal information;
  • Obtain information about the categories of information collected;
  • Obtain information about the purposes for collecting or using it;
  • Obtain information about the categories of recipients;
  • Request correction of inaccurate personal information;
  • Request deletion of eligible personal information;
  • Request a portable copy of certain personal information;
  • Opt out of targeted advertising;
  • Opt out of the sale or sharing of personal information;
  • Limit certain uses of sensitive personal information;
  • Withdraw consent;
  • Object to certain processing;
  • Request restriction of certain processing;
  • Appeal a decision regarding a privacy request, where applicable; and
  • Not receive unlawful discrimination for exercising a privacy right.

These rights are not absolute. We may refuse or limit a request where permitted by law, including where information must be retained for:

  • Completed transactions;
  • Tax and accounting obligations;
  • Fraud prevention;
  • Security;
  • Chargebacks;
  • Refunds;
  • Warranties;
  • Legal claims;
  • Regulatory compliance; or
  • Protection of other persons’ rights.

How to submit a privacy request

Email:

support@updateavenues.com

Use the subject line:

Privacy Request

Please include:

  • Your full name;
  • The email address or telephone number associated with your account;
  • The right you wish to exercise; and
  • Enough information for us to locate the relevant records.

We may ask you to verify your identity before completing the request.

We will respond within the period required by applicable law.

Authorised agents

Where permitted by law, an authorised agent may submit a request on your behalf.

We may require:

  • Written authorisation;
  • Proof of the agent’s identity;
  • Confirmation directly from you; or
  • A valid power of attorney.

  1. Account Deletion

You may request permanent deletion of your Update Avenue account and eligible personal information.

In-app account deletion

Where account creation is available in the app, the app should provide an account-deletion option within an easily accessible account or settings area.

A user must be able to request actual account deletion, not only temporary suspension or deactivation.

Website deletion request

You may also request account deletion through the account-deletion page provided on the Update Avenue website or by emailing:

support@updateavenues.com

Use the subject line:

Delete My Update Avenue Account

Include the email address or telephone number connected to your account.

What happens after deletion

After verifying your request, we will delete or anonymise eligible account information within a reasonable period.

Account deletion may permanently remove access to:

  • Your profile;
  • Saved addresses;
  • Saved preferences;
  • Shopping-cart information;
  • Wishlist items;
  • Account-based order history;
  • Product-review management;
  • Promotional preferences; and
  • Other account-based features.

Information we may retain

We may retain limited information where reasonably necessary for:

  • Tax records;
  • Accounting records;
  • Completed transactions;
  • Refunds;
  • Returns;
  • Warranties;
  • Chargebacks;
  • Fraud prevention;
  • Security investigations;
  • Legal disputes;
  • Regulatory obligations; and
  • Enforcement of agreements.

Retained information will not be used for unrelated marketing.

Published product reviews may be deleted, anonymised, or separated from your account where legally and technically appropriate.

Google Play requires apps that allow account creation to provide account-deletion access both inside the app and through an external web resource. Apple requires apps supporting account creation to let users initiate account deletion from within the app.

  1. Marketing Communications

We may send promotional communications about:

  • New products;
  • Discounts;
  • Special offers;
  • Restocked items;
  • Shopping-cart reminders;
  • Seasonal promotions;
  • Loyalty offers; and
  • Update Avenue announcements.

We will send these communications where:

  • You have consented;
  • You are an existing customer and applicable law permits it; or
  • Another lawful basis applies.

You may opt out by:

  • Selecting the unsubscribe link in an email;
  • Changing notification or marketing settings;
  • Replying with an available opt-out instruction; or
  • Contacting support@updateavenues.com.

After opting out, you may still receive essential non-promotional communications such as:

  • Order confirmations;
  • Payment notifications;
  • Delivery updates;
  • Refund information;
  • Account-security alerts;
  • Password-reset messages;
  • Customer-support responses; and
  • Important legal or policy notices.

  1. Children’s Privacy

Update Avenue is intended for a general audience and is not directed primarily to children under 13 years of age.

We do not knowingly collect personal information online from a child under 13 without legally required parental consent.

A parent or guardian who believes that a child has provided personal information without appropriate permission should contact:

support@updateavenues.com

We will investigate the request and take reasonable steps to delete the information where required.

Products intended for children must be purchased or supervised by an adult.

If we later offer a service specifically directed to children, we will implement additional privacy notices, consent procedures, and protections as required by applicable law.

  1. Sensitive Personal Information

Depending on the feature used, certain information may be treated as sensitive under applicable law, such as:

  • Account login credentials;
  • Precise location, if enabled;
  • Payment or financial information;
  • Government identification information, if ever required for a specific lawful purpose; and
  • The contents of private communications with customer support.

We will use sensitive personal information only for purposes reasonably necessary to:

  • Provide requested services;
  • Process payments;
  • Secure accounts;
  • Prevent fraud;
  • Fulfil orders;
  • Comply with law; or
  • Carry out another purpose disclosed at collection.

We do not use sensitive personal information to infer characteristics about users for unrelated purposes.

  1. Automated Processing and Recommendations

We may use automated tools to support:

  • Fraud detection;
  • Payment-risk assessment;
  • Account security;
  • Product recommendations;
  • Search results;
  • Inventory suggestions;
  • Personalised content;
  • Customer-support routing; and
  • Marketing measurement.

These tools may analyse information such as:

  • Account activity;
  • Purchase history;
  • Product views;
  • Device information;
  • Transaction patterns; and
  • Security signals.

We do not intend to make decisions producing legal or similarly significant effects solely through automated processing unless permitted by law and accompanied by required safeguards.

Where applicable, you may request information about a significant automated decision or request human review.

  1. Third-Party Links and Services

The Update Avenue app or website may contain links to:

  • Payment-provider pages;
  • Delivery-provider pages;
  • Social-media platforms;
  • External websites;
  • Manufacturer pages; and
  • Other independent third-party services.

We do not control the privacy, security, or content practices of independent third parties.

When you leave Update Avenue or use a third-party service, that provider’s privacy policy and terms will apply.

You should review the third party’s privacy policy before providing personal information.

  1. Social Media

When you interact with Update Avenue through social-media services, the platform may provide us with information such as:

  • Your public profile name;
  • Username;
  • Comments;
  • Messages;
  • Reactions;
  • Shared content; and
  • Other information permitted by your platform settings.

The social-media platform independently determines how it processes your information.

Do not send payment-card information, passwords, government identifiers, or other highly sensitive information through public comments or unsecured social-media messages.

  1. Do Not Track and Global Privacy Controls

Some browsers offer a “Do Not Track” signal. There is no single universally accepted technical standard for responding to all Do Not Track signals.

Where required by applicable law and technically supported, we may recognise legally valid browser-based opt-out preference signals, such as Global Privacy Control, as a request to opt out of sale, sharing, or targeted advertising for the browser or device sending the signal.

You may need to submit a separate account-level request so that an opt-out can be associated with your Update Avenue account across devices.

  1. Changes to This Privacy Policy

We may update this Privacy Policy to reflect:

  • New app features;
  • Changes to our website;
  • Changes to payment, delivery, or technology providers;
  • Changes in data practices;
  • Security improvements;
  • Legal or regulatory requirements; and
  • Changes to our business operations.

When we update the policy, we will revise the “Last updated” date at the top.

Where required, we may provide additional notice through:

  • The app;
  • The website;
  • Email;
  • Push notification; or
  • Another appropriate communication method.

Material changes will become effective on the date stated in the updated policy unless applicable law requires another process.

Your continued use of Update Avenue after an updated policy becomes effective means the updated policy will apply to future use, subject to any consent rights required by law.

  1. United States and State-Specific Rights

Update Avenues LLC is registered in New Mexico, United States.

Depending on where you reside and whether the relevant state privacy law applies to our business, you may have additional rights relating to:

  • Access;
  • Correction;
  • Deletion;
  • Data portability;
  • Targeted advertising;
  • Sale or sharing of personal information;
  • Sensitive personal information;
  • Profiling; and
  • Appeals of privacy-request decisions.

Nothing in this Privacy Policy limits any non-waivable right provided by applicable law.

You may submit an eligible state privacy request using the contact information in Section 25.

  1. Complaints

We encourage you to contact us first so that we can investigate and attempt to resolve your privacy concern.

You may email:

support@updateavenues.com

Use the subject line:

Privacy Complaint

Depending on your location, you may also have the right to contact an appropriate consumer-protection authority, state attorney general, privacy regulator, or data-protection authority.

Consumers may submit complaints to the New Mexico Department of Justice through its official electronic complaint system.

  1. Contact Us

For privacy questions, account-deletion requests, complaints, or requests to exercise privacy rights, contact:

Update Avenues LLC
Trading as: Update Avenue
1209 Mountain Road Pl NE, Suite R
Albuquerque, New Mexico 87110
United States

Email: support@updateavenues.com
Telephone: +1 575-300-2916
Website: https://updateavenues.com